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Three sins every PR hack commits and how to fix them
The innocent mandate My theory: Every single person in public relations has been handed down a mandate that they must connect with business writers, as well as companies, through Twitter, Facebook,...
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Image may be NSFW.
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Customers Care About Social Responsibility—So Use Social Media to Prove...
Consumers care about social responsibility on the part of businesses—and it’s getting harder than ever for companies to fake it or hide socially irresponsible behavior, thanks to social media. The new...
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